(sources: Distil Networks 2018 bad bot report, Incapsula 2016 bot traffic report)Īccording to Incapsula’s numbers, if you’ve got under 1k daily (human) visits you should expect to see 70% of your traffic be bots. The two sets of numbers differ a little - but both show a lot of bot traffic out there, and especially if you have a smaller site. Incapsula and Distil Networks are two popular bot security platforms that report on bot traffic. This is pretty well-trod ground, so there are some pretty good numbers out there on this. The question I want to look at in this article is how much of a problem is this and what can we do about it? How Much Bot Traffic is Out There? Recently I have seen a number of Google Analytics reports with spikes in traffic that ultimately turned out to be bots. Especially bots that masquerade as real users, or analytics reports that can’t differentiate between bots and users - that’s our real problem. What can be bad is when these bots mess up our analytics reports when we don’t realize they are doing so. This isn’t a bad thing, a lot of bots are crucial to to the functioning of sites and the internet as a whole. When Do Bots Show Up In Google Analytics?ĭid you know that your site probably serves up more pages to bots than humans? Unless you’re looking at a site with a high amount of users, that ratio could be quite tilted towards bots.
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